M01

MARKETING EXPENDITURE Scenario Market Forecast

Q01

MARKETING EXPENDITURE Scenario Product Share Forecast

M02

NEW PRODUCT DEVELOPMENT Scenario Market Forecast

Q02

NEW PRODUCT DEVELOPMENT Scenario Product Share Forecast

M03

MARKET SEGMENTATION Scenario Market Forecast

Q03

MARKET SEGMENTATION Scenario Product Share Forecast

M04

NEW PLANT + EQUIPMENT INVESTMENT Scenario Market Forecast

Q04

NEW PLANT + EQUIPMENT INVESTMENT Scenario Product Share Forecast

M05

NEW TECHNOLOGY INVESTMENT Scenario Market Forecast

Q05

NEW TECHNOLOGY INVESTMENT Scenario Product Share Forecast

M06

DISTRIBUTION CHANNEL IMPROVEMENT Scenario Market Forecast

Q06

DISTRIBUTION CHANNEL IMPROVEMENT Scenario Product Share Forecast

M07

COST STRUCTURE IMPROVEMENT Scenario Market Forecast

Q07

COST STRUCTURE IMPROVEMENT Scenario Product Share Forecast

M08

SHORT-TERM PRICE CUTTING EFFECT Scenario Market Forecast

Q08

SHORT-TERM PRICE CUTTING EFFECT Scenario Product Share Forecast

M09

SHORT-TERM PRICE INCREASE EFFECT Scenario Market Forecast

Q09

SHORT-TERM PRICE INCREASE EFFECT Scenario Product Share Forecast

M10

QUALITY IMPROVEMENT Scenario Market Forecast

Q10

QUALITY IMPROVEMENT Scenario Product Share Forecast

M11

EXPORT SALES IMPROVEMENT Scenario Market Forecast

Q11

EXPORT SALES IMPROVEMENT Scenario Product Share Forecast

M12

PERSONNEL + STAFF IMPROVEMENT Scenario Market Forecast

Q12

PERSONNEL + STAFF IMPROVEMENT Scenario Product Share Forecast

M13

MARKETING EXPENDITURE INCREASE : + 2% Scenario Market Forecast

Q13

MARKETING EXPENDITURE INCREASE : + 2% Scenario Product Share Forecast

M14

MARKETING EXPENDITURE INCREASE : + 4% Scenario Market Forecast

Q14

MARKETING EXPENDITURE INCREASE : + 4% Scenario Product Share Forecast

M15

MARKETING EXPENDITURE INCREASE : + 6% Scenario Market Forecast

Q15

MARKETING EXPENDITURE INCREASE : + 6% Scenario Product Share Forecast

M16

MARKETING EXPENDITURE INCREASE : + 8% Scenario Market Forecast

Q16

MARKETING EXPENDITURE INCREASE : + 8% Scenario Product Share Forecast

M17

MARKETING EXPENDITURE INCREASE : +10% Scenario Market Forecast

Q17

MARKETING EXPENDITURE INCREASE : +10% Scenario Product Share Forecast

M18

MARKETING EXPENDITURE INCREASE : +12% Scenario Market Forecast

Q18

MARKETING EXPENDITURE INCREASE : +12% Scenario Product Share Forecast

M19

MARKETING EXPENDITURE DECREASE : - 2% Scenario Market Forecast

Q19

MARKETING EXPENDITURE DECREASE : - 2% Scenario Product Share Forecast

M20

MARKETING EXPENDITURE DECREASE : - 4% Scenario Market Forecast

Q20

MARKETING EXPENDITURE DECREASE : - 4% Scenario Product Share Forecast

M21

MARKETING EXPENDITURE DECREASE : - 6% Scenario Market Forecast

Q21

MARKETING EXPENDITURE DECREASE : - 6% Scenario Product Share Forecast

M22

MARKETING EXPENDITURE DECREASE : - 8% Scenario Market Forecast

Q22

MARKETING EXPENDITURE DECREASE : - 8% Scenario Product Share Forecast

M23

MARKETING EXPENDITURE DECREASE : -10% Scenario Market Forecast

Q23

MARKETING EXPENDITURE DECREASE : -10% Scenario Product Share Forecast

M24

MARKETING EXPENDITURE DECREASE : -12% Scenario Market Forecast

Q24

MARKETING EXPENDITURE DECREASE : -12% Scenario Product Share Forecast

M25

FIXED MARKETING COST OBJECTIVES Scenario Market Forecast

Q25

FIXED MARKETING COST OBJECTIVES Scenario Product Share Forecast

M26

VARIABLE MARKETING COST OBJECTIVES Scenario Market Forecast

Q26

VARIABLE MARKETING COST OBJECTIVES Scenario Product Share Forecast

M27

GENERAL MARKETING PROCESS COST OBJECTIVES Scenario Market Forecast

Q27

GENERAL MARKETING PROCESS COST OBJECTIVES Scenario Product Share Forecast

M28

DISTRIBUTION & PRODUCT DELIVERY COST OBJECTIVES Scenario Market Forecast

Q28

DISTRIBUTION/PRODUCT DELIVERY COST OBJECTIVES Scenario Product Share Forecast

M29

ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES Scenario Market Forecast

Q29

ADMINISTRATIVE & GENERAL EXPENSE OBJECTIVES Scenario Product Share Forecast

M30

SELLING COST OBJECTIVES Scenario Market Forecast

Q30

SELLING COST OBJECTIVES Scenario Product Share Forecast

M31

ADVERTISING COST OBJECTIVES Scenario Market Forecast

Q31

ADVERTISING COST OBJECTIVES Scenario Product Share Forecast

M32

PROMOTIONAL & PRICING COST OBJECTIVES Scenario Market Forecast

Q32

PROMOTIONAL & PRICING COST OBJECTIVES Scenario Product Share Forecast

M33

RESEARCH & PRODUCT COST OBJECTIVES Scenario Market Forecast

Q33

RESEARCH & PRODUCT COST OBJECTIVES Scenario Product Share Forecast

M34

MARKET SHARE BUILDING OBJECTIVES Scenario Market Forecast

Q34

MARKET SHARE BUILDING OBJECTIVES Scenario Product Share Forecast

M35

MARKET SHARE HOLDING OBJECTIVES Scenario Market Forecast

Q35

MARKET SHARE HOLDING OBJECTIVES Scenario Product Share Forecast

M36

MARKET SHARE HARVESTING OBJECTIVES Scenario Market Forecast

Q36

MARKET SHARE HARVESTING OBJECTIVES Scenario Product Share Forecast

M37

SALES COST IMPROVEMENT Scenario Market Forecast

Q37

SALES COST IMPROVEMENT Scenario Product Share Forecast

M38

LONG-TERM PRODUCT PRICE CUTTING Scenario Market Forecast

Q38

LONG-TERM PRODUCT PRICE CUTTING Scenario Product Share Forecast

M39

LONG-TERM PRODUCT PRICE INCREASE Scenario Market Forecast

Q39

LONG-TERM PRODUCT PRICE INCREASE Scenario Product Share Forecast

M40

PROMOTIONAL EXPENDITURE Scenario Market Forecast

Q40

PROMOTIONAL EXPENDITURE Scenario Product Share Forecast

M41

TARGET MARKETS DEVELOPMENT Scenario Market Forecast

Q41

TARGET MARKETS DEVELOPMENT Scenario Product Share Forecast

M42

ORDER TAKING IMPROVEMENTS Scenario Market Forecast

Q42

ORDER TAKING IMPROVEMENTS Scenario Product Share Forecast

M43

PRODUCT POSITIONING Scenario Market Forecast

Q43

PRODUCT POSITIONING Scenario Product Share Forecast

M44

PRODUCT BRANDING + MULTI-BRANDING INVESTMENT Scenario Market Forecast

Q44

PRODUCT BRANDING + MULTI-BRANDING INVESTMENT Scenario Product Share Forecast

M45

CUSTOMER / ORDER PROCESSING SYSTEMS INVESTMENT Scenario Market Forecast

Q45

CUSTOMER/ORDER PROCESSING SYSTEMS INVESTMENT Scen. Product Share Forecast

M46

SYSTEMS INVESTMENT Scenario Market Forecast

Q46

SYSTEMS INVESTMENT Scenario Product Share Forecast

M47

OVERSEAS DEVELOPMENT Scenario Market Forecast

Q47

OVERSEAS DEVELOPMENT Scenario Product Share Forecast

M48

SALES PERSONNEL + STAFF IMPROVEMENT Scenario Market Forecast

Q48

SALES PERSONNEL + STAFF IMPROVEMENT Scenario Product Share Forecast

M49

MATERIALS & ENERGY COST SCENARIOS Market Forecast

Q49

MATERIALS & ENERGY COST SCENARIOS Product Share Forecast

M50

PAYROLL & STAFF COST SCENARIOS Market Forecast

Q50

PAYROLL & STAFF COST SCENARIOS Product Share Forecast

M51

ADMINISTRATION COST SCENARIOS Market Forecast

Q51

ADMINISTRATION COST SCENARIOS Product Share Forecast

M52

CAPITAL COST SCENARIOS Market Forecast

Q52

CAPITAL COST SCENARIOS Product Share Forecast

M53

PLANT & EQUIPMENT COST SCENARIOS Market Forecast

Q53

PLANT & EQUIPMENT COST SCENARIOS Product Share Forecast

M54

SALES & MARKETING COST SCENARIOS Market Forecast

Q54

SALES & MARKETING COST SCENARIOS Product Share Forecast

M55

NEW PRODUCT & NEW TECHNOLOGY COST SCENARIOS Market Forecast

Q55

NEW PRODUCT & NEW TECHNOLOGY COST SCENARIOS Product Share Forecast

M56

DEPRECIATION & CAPITALIZATION SCENARIOS Market Forecast

Q56

DEPRECIATION & CAPITALIZATION SCENARIOS Product Share Forecast

M57

SHORT TERM BORROWING SCENARIOS Market Forecast

Q57

SHORT TERM BORROWING SCENARIOS Product Share Forecast

M58

LONG TERM FINANCIAL SCENARIOS Market Forecast

Q58

LONG TERM FINANCIAL SCENARIOS Product Share Forecast

M59

FINANCIAL & DEBT SERVICING COST SCENARIOS Market Forecast

Q59

FINANCIAL & DEBT SERVICING COST SCENARIOS Product Share Forecast

M60

TRADING & OPERATING MARGINS & PROFITABILITY SCENARIOS Market Forecast

Q60

TRADING & OPERATING MARGINS & PROFITABILITY SCENARIOS Product Share Forecast

M61

PROFIT IMPACT FROM MATERIALS COST REDUCTION Scenario Market Forecast

Q61

PROFIT IMPACT FROM MATERIALS COST REDUCTION Scenario Product Share Forecast

M62

PROFIT IMPACT FROM PAYROLL COST REDUCTION Scenario Market Forecast

Q62

PROFIT IMPACT FROM PAYROLL COST REDUCTION Scenario Product Share Forecast

M63

PROFIT IMPACT FROM PROCESS COST REDUCTION Scenario Market Forecast

Q63

PROFIT IMPACT FROM PROCESS COST REDUCTION Scenario Product Share Forecast

M64

PROFIT IMPACT FROM DISTRIBUTION COST REDUCTION Scenario Market Forecast

Q64

PROFIT IMPACT FROM DISTRIBUTION COST REDUCTION Scenario Product Share Forecast

M65

PROFIT IMPACT FROM CUSTOMER HANDLING COST REDUCTION Scenario Market Forecast

Q65

PROFIT IMPACT: CUSTOMER HANDLING COST REDUCTION Scen. Product Share Forecast

M66

CAPITAL INVESTMENTS OPTIONS: PROCESS PLANT & EQUIPMENT Scen. Market Forecast

Q66

CAPITAL INVESTMENTS OPTIONS: PROCESS PLANT & EQUIPMENT Product Share Forecast

M67

CAPITAL INVESTMENTS OPTIONS: PREMISES Scenario Market Forecast

Q67

CAPITAL INVESTMENTS OPTIONS: PREMISES Scenario Product Share Forecast

M68

CAPITAL INVESTMENTS OPTIONS: DISTRIBUTION / HANDLING Scenario Market Forecast

Q68

CAPITAL INVESTMENTS OPTIONS: DISTRIBUTION / HANDLING Product Share Forecast

M69

CAPITAL INVESTMENTS OPTIONS: CUSTOMER HANDLING SYSTEMS Market Forecast

Q69

CAPITAL INVESTMENTS OPTIONS: CUSTOMER HANDLING SYSTEMS Share Forecast

M70

PRODUCT COST IMPROVEMENTS Scenario Market Forecast

Q70

PRODUCT COST IMPROVEMENTS Scenario Product Share Forecast

M71

PRODUCT QUALITY IMPROVEMENT Scenario Market Forecast

Q71

PRODUCT QUALITY IMPROVEMENT Scenario Product Share Forecast

M72

CUSTOMER HANDLING IMPROVEMENTS Scenario Market Forecast

Q72

CUSTOMER HANDLING IMPROVEMENTS Scenario Product Share Forecast

M73

NEW EQUITY SCENARIOS Market Forecast

Q73

NEW EQUITY SCENARIOS Product Share Forecast

M74

BANK BORROWING: BASE SCENARIOS Market Forecast

Q74

BANK BORROWING: BASE SCENARIOS Product Share Forecast

M75

BANK BORROWING: 3% INFLATION SCENARIOS Market Forecast

Q75

BANK BORROWING: 3% INFLATION SCENARIOS Product Share Forecast

M76

BANK BORROWING: 6% INFLATION SCENARIOS Market Forecast

Q76

BANK BORROWING: 6% INFLATION SCENARIOS Product Share Forecast

M77

BANK BORROWING: 9% INFLATION SCENARIOS Market Forecast

Q77

BANK BORROWING: 9% INFLATION SCENARIOS Product Share Forecast

M78

BOND / DEBENTURES SCENARIOS Market Forecast

Q78

BOND / DEBENTURES SCENARIOS Product Share Forecast

M79

ASSET SALES: 5% OF ASSETS SCENARIOS Market Forecast

Q79

ASSET SALES: 5% OF ASSETS SCENARIOS Product Share Forecast

M80

ASSET SALES: 10% OF ASSETS SCENARIOS Market Forecast

Q80

ASSET SALES: 10% OF ASSETS SCENARIOS Product Share Forecast

M81

ASSET SALES: 25% OF ASSETS SCENARIOS Market Forecast

Q81

ASSET SALES: 25% OF ASSETS SCENARIOS Product Share Forecast

M82

SELF GENERATED FUNDS: WORST SCENARIOS Market Forecast

Q82

SELF GENERATED FUNDS: WORST SCENARIOS Product Share Forecast

M83

SELF GENERATED FUNDS: BEST SCENARIOS Market Forecast

Q83

SELF GENERATED FUNDS: BEST SCENARIOS Product Share Forecast

M84

TRADING CREDIT EXTENSION & MARGIN REDUCTION SCENARIOS Market Forecast

Q84

TRADING CREDIT EXTENSION & MARGIN REDUCTION SCENARIOS Share Forecast

M85

NEW CAPITAL SCENARIOS Market Forecast

Q85

NEW CAPITAL SCENARIOS Product Share Forecast

M86

SHORT-TERM LOAN: BASE SCENARIOS Market Forecast

Q86

SHORT-TERM LOAN: BASE SCENARIOS Product Share Forecast

M87

SHORT-TERM LOAN: 3% INFLATION SCENARIOS Market Forecast

Q87

SHORT-TERM LOAN: 3% INFLATION SCENARIOS Product Share Forecast

M88

SHORT-TERM LOAN: 6% INFLATION SCENARIOS Market Forecast

Q88

SHORT-TERM LOAN: 6% INFLATION SCENARIOS Product Share Forecast

M89

SHORT-TERM LOAN: 9% INFLATION SCENARIOS Market Forecast

Q89

SHORT-TERM LOAN: 9% INFLATION SCENARIOS Product Share Forecast

M90

LONG-TERM LOAN SCENARIOS Market Forecast

Q90

LONG-TERM LOAN SCENARIOS Product Share Forecast

M91

ASSET SALES: 5% OF ASSETS SCENARIOS Market Forecast

Q91

ASSET SALES: 5% OF ASSETS SCENARIOS Product Share Forecast

M92

ASSET SALES: 10% OF ASSETS SCENARIOS Market Forecast

Q92

ASSET SALES: 10% OF ASSETS SCENARIOS Product Share Forecast

M93

ASSET SALES: 25% OF ASSETS SCENARIOS Market Forecast

Q93

ASSET SALES: 25% OF ASSETS SCENARIOS Product Share Forecast

M94

PROFIT IMPROVEMENTS: WORST SCENARIOS Market Forecast

Q94

PROFIT IMPROVEMENTS: WORST SCENARIOS Product Share Forecast

M95

PROFIT IMPROVEMENTS: BEST SCENARIOS Market Forecast

Q95

PROFIT IMPROVEMENTS: BEST SCENARIOS Product Share Forecast

M96

CREDIT EXTENSION & COST REDUCTION SCENARIOS Market Forecast

Q96

CREDIT EXTENSION & COST REDUCTION SCENARIOS Product Share Forecast