1

ADMINISTRATION

2

ADVERTISING

3

BUYERS – COMMERCIAL OPERATIONS

4

BUYERS – COMPETITORS

5

BUYERS – MAJOR CITY

6

BUYERS – PRODUCTS

7

BUYERS – TRADE CELL

8

COMPETITIVE INDUSTRY ANALYSIS

9

COMPETITOR ANALYSIS

10

COUNTRY FOCUS

11

DISTRIBUTION

12

FINANCIAL - BUSINESS DECISION SCENARIOS

13

FINANCIAL - CAPITAL COSTS FINANCIAL SCENARIOS

14

FINANCIAL - CASHFLOW OPTION SCENARIOS

15

FINANCIAL - COST STRUCTURE SCENARIOS

16

FINANCIAL - HISTORIC INDUSTRY BALANCE SHEET

17

FINANCIAL - HISTORIC MARKETING COSTS & MARGINS

18

FINANCIAL - INVESTMENT + COST REDUCTION SCENARIOS

19

FINANCIAL - MARKET CLIMATE SCENARIOS

20

FINANCIAL – MARKETING COSTS

21

FINANCIAL - MARKETING EXPENDITURE SCENARIOS

22

FINANCIAL – MARKETING MARGINS

23

FINANCIAL - STRATEGIC OPTIONS SCENARIOS

24

FINANCIAL - SURVIVAL SCENARIOS

25

FINANCIAL - TACTICAL OPTIONS SCENARIOS

26

GEOGRAPHIC DATA

27

INDUSTRY - NORMS

28

MAJOR CITY MARKET ANALYSIS

29

MARKET CAPITAL ACCESS SCENARIOS

30

MARKET CASHFLOW SCENARIOS

31

MARKET ECONOMIC CLIMATE SCENARIOS

32

MARKET INVESTMENT + COSTS SCENARIOS

33

MARKET MARKETING EXPENDITURE SCENARIOS

34

MARKET RISK SCENARIOS

35

MARKET STRATEGIC OPTION SCENARIOS

36

MARKET SURVIVAL OPTION SCENARIOS

37

MARKET TACTICAL OPTION SCENARIOS

38

MARKETING EXPENDITURE -v- MARKET SHARE

39

MARKETING STRATEGY DEVELOPMENT

40

MARKETS

41

OPERATIONAL ANALYSIS

42

OVERSEAS DEVELOPMENT

43

PERSONNEL MANAGEMENT

44

PHYSICAL DISTRIBUTION + CUSTOMER HANDLING

45

PRICING

46

PROCESS + ORDER HANDLING

47

PRODUCT ANALYSIS

48

PRODUCT DEVELOPMENT

49

PRODUCT MARKETING FACTORS

50

PRODUCT MIX

51

PRODUCT SUMMARY

52

PROFIT RISK SCENARIOS

53

PROMOTIONAL MIX

54

SALESFORCE DECISIONS

55

SALES PROMOTION

56

SURVEYS

57

TARGETS -  PRODUCT + MARKET

58

TECHNOLOGY

59

TRADE CELL ANALYSIS

60

URBAN COMPETITION

61

TOWNS - FINANCIAL

62

TOWNS - INDUSTRY

63

TOWNS - MARKET